CRM Connect Targeting

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How the Round Rock Express Doubled ROI

Targeted Groups of Former Ticket Buyers

Increase efficiency of media spend by targeting only past ticket buyers.

Trackable Ticket Sales

Daily campaign reporting is available in Awarity Campaign Central and conversion reporting is included.

Creative Tailored to Contacts

Serve ads with specific messaging tailored to each audience included (Thirsty Thursday, Fireworks Friday, Kids Day, and Dollar Dogs).

*All banner ad campaigns include one HTML 5 ad built by Awarity.

The Round Rock Express saw a 246% increase in ROI in 2022 with only the addition of CRM Connect to their campaign.

$10 to 1 ROI

IN 2022

How it Works

Connect with your audience in three simple steps.

Crm Integration Icons For Contact Methods

Provide Your Contact Lists

Upload a CSV in your account portal with phone numbers and email addresses

We'll Match Your Contacts' Devices

Campaign match rates vary

We'll Serve Ads to Matched Devices

You'll see this as a targeting tactic in Campaign Central

Utilize Your Customer Database

With Awarity CRM Connect Targeting, we help you take advantage of your lists of thousands of contacts and past customers. We deliver targeted ads to your contact's devices to help your business stay top of mind.

NO ADDITIONAL COST

Unlimited number of contacts

Additional $3.50 CPM applies to CRM Connect Tactics

"Awarity CRM Connect has doubled our ROAS by increasing the efficiency of our digital advertising investments. In addition to reaching former single game ticket buyers from our CRM list directly, we reach them with advertising creative designed specifically for audiences with their ticket purchasing history. Minor League Baseball boasts an incredibly diverse fan base that is motivated by a wide array of promotions. It's important that we meet fans where they are, whether they prefer Kids Day, Fireworks Nights, $1.00 Hot Dogs, Thirsty Thursday or dog-friendly games."

Laura Fragoso

Senior Vice President, Marketing

Round Rock Express

Start connecting with thousands of contacts today. Schedule a demo to learn about how we can reach your audience.

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