Four Seasons Sunrooms has been a leader in manufacturing innovative, quality sunrooms for over 40 years. With a widespread network of local dealers, Four Seasons combines corporate strength with personalized services to improve homes.
With a business model reliant on independent dealers and product demand fluctuating seasonally and by region, Four Seasons Sunrooms needed to customize creative, budgeting, and demographics to effectively target their localized audiences. How could Four Seasons Sunrooms reach their audiences more efficiently?
People actively researching home improvement
Reaching people who frequently purchase backyard/garden products
Websites that affluent adults and travelers visit most often
People who have visited the client's website to encourage more engagement
The campaign drove website users at a highly efficient rate of $3.18 per website visitor. This data allowed FSS to drive over $370,000 in revenue based on client provided conversion metrics, in just the first three months.
This was achieved through our data scientist's population analysis, where we chose the most relevant zip codes to include in our targeting approach. The sales analysis ensured the most efficient use of their budget and the most effective results that the ads resonated with potential clients who are most likely to engage.
