Rudy's BBQ, a popular Texas based multi-location franchise, historically achieved success through local partnerships, social media, and local newspapers. With over a decade of success, they wanted to accelerate their marketing efforts without breaking the bank.
Each location had varying target customer demographics, different promotions and offers, and local marketing budgets, which made this a challenge. they needed a solution that was affordable but also tailored to each individual location - something that their current brand awareness channels could not deliver.
Reach specific key demographics such as moms, adults over 55, and sports fans
Intensified placements before lunch and dinner hours
Retargeted past customers and catering clients to encourage repeat visits and orders
The refreshed targeting strategy, in conjunction with personalized ad creative, has increased Rudy's brand awareness in a precision-targeted, and hyper-local way.
By customizing marketing strategies for different demographics, Rudy's BBQ successfully engaged with their varied customer base, from moms to sports enthusiasts, leading to more personal connections.
Through strategic retargeting efforts, there was a noticeable increase in repeat visits from past customers. This demonstrated the campaign's success in gaining customer loyalty and maintaining a strong, returning customer base.
