Case Study

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The Client

Venture X offers a professional shared office space experience for both entrepreneurs and established businesses. Venture X supports the growth of local business communities with a globally connected network of independently owned and operated locations.

The Problem Icon

The Problem

Each Venture X location needed a campaign consistent with brand standards while highlighting its own unique amenities on an affordable budget. The challenge was to reach their niche audience of only business owners, entrepreneurs, and office managers effectively and develop a strategy that showcased the features of different office spaces.

HOW AWARITY HELPS

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Targeting Tactics

Reaching executives, business owners, entrepreneurs

First Targeting Tactic Number

Websites visited by business professionals

Second Targeting Tactic Number

People who intend to purchase commercial real estate

Third Targeting Tactic Number

People who have visited the Venture X website to encourage more engagement

Fourth Targeting Tactic Number
Venture X's Campaign Geography
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Connected TV

THE RESULTS

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Our targeted approach successfully raised Venture X's brand awareness nationally while spotlighting each location's unique features.

By focusing on CEOs, CFOs, business owners, entrepreneurs, and office managers, the campaign effectively reached only the desired audience. The precision targeting of the people intending to purchase commercial real estate and retargeting efforts ensured that the ads resonated with potential clients who are most likely to engage.

32,879+
TOTAL WEBSITE VISITORS
Over 30 Locations
$0.30
COST PER WEBSITE VISITOR
$370,000+
IN REVENUE WITHIN 3 MONTHS
($3.18 CPV)
7,500+
INDIRECT WEBSITE TRAFFIC
$2.84 & $1.95
COST PER WEBSITE VISITOR
$28.58
CTV CPM
WITH $400 COMPARATIVE CPM
151
TOTAL CONVERSIONS
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$1.43
COST PER WEBSITE VISITOR
$3.64
CPM
(431K IMPRESSIONS OVER GUARANTEE)
12,000+
WEBSITE VISITORS
IMPRESSIONS
+26%
OVER DELIVERY
(3,750,000 total impressions)
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