Transform a marketing plan specific to your franchise brand's needs
Franchise brands have unique needs when it comes to marketing. Setting your strategy nationally, while incorporating market-specific and location-specific needs can be challenging. Franchise advertising agencies have specialized experience and are uniquely positioned to help you adapt a marketing plan specific to your franchise brand's needs.
Both franchisors and franchisees can see many benefits from partnering with a franchise advertising agency. Here are some of the benefits that your brand could see:
Banner ad prices are available in several different pricing models, and some providers and platforms will have custom packages, offerings, or subscriptions to choose from. However, these are a few of the common ways that banner ad prices are determined.
CPM (Cost per Thousand Impressions): This model charges your for every thousands impressions your ad receives or how many times your ad is viewed.
CPC (Cost per Click): This price model charges you for every click your ad receives.
CPA (Cost per Action): This price model charges you for every action a user takes, such as filling out a form or making a purchase.
Other providers develop unique pricing models that are suited to help your reach your goals or get the most impact from your budget. Before you determine a provider or platform to use, it's important to understand your goals and the options for banner ad price models.
Both franchisors and franchisees can see many benefits from partnering with a franchise advertising agency. Here are some of the benefits that your brand could see:
Strategic Planning: Franchise advertising agencies can help you ensure your approach is consistent throughout all your channels. They can also assist with determining your target audience, choosing the right forms of media, setting budgets, and more.
Branding: Many agencies can also help create logos, websites, and marketing materials that maintain a consistent brand identity.
Franchisee Adoption: Depending on the plans you’re implementing, some agencies can help you implement local strategies for each location, working with the franchisees.
When it comes to OTT (Over-The-Top) advertising, there are several distinct types of ads, each offering unique opportunities to engage with your target audience. These ad formats can be customized to suit your specific campaign objectives, ensuring that your message is delivered effectively. Let's delve deeper into the various types of OTT ads:
Pre-Roll Ads: Pre-roll ads are short video clips that appear before the content the viewer intends to watch. They are typically non-skippable and serve as a way to capture the viewer's attention right from the start. These ads are ideal for creating brand awareness and setting the tone for your message.
Mid-Roll Ads: Mid-roll ads are inserted into the content at a natural break point, such as during a scene change or between episodes in a series. They are generally more immersive and allow for longer and more engaging ad content. Mid-roll ads are effective in keeping viewers engaged while providing a less interruptive experience.
Post-Roll Ads: Post-roll ads are displayed at the end of the video content. They are often used for delivering call-to-action messages or providing viewers with a next step, such as visiting a website or making a purchase. Post-roll ads can be a valuable tool for driving conversions.
Interactive Ads: Interactive ads are designed to engage viewers in a two-way conversation. These ads often include features like clickable buttons, quizzes, or mini-games, encouraging viewers to interact with the ad content. Interactive ads can boost engagement and are excellent forcollecting valuable data.
At Awarity, we can help you learn more about OTT ad formats. If you’re interested in seeing some examples of OTT ads, schedule a meeting with us to see samples of our virtual commercial production.
Localization can be a game-changer when it comes to franchise advertising. Each franchise location can have a unique market, clientele, and offering, and it's important to have an advertising plan that can adapt for these factors. Here are some of the areas where franchise brands can benefit from localized advertising:
Localized Targeting: Some advertising companies and platforms only offer targeting at the DMA-level. However, for many franchise locations, this could mean they are overlapping with other locations and spending on areas that aren't likely to visit their location. With localized advertising you can target down to the zip code, reaching only the area that location is likely to draw from.
Localized Creative: Adapting creative for each franchise location can be tedious, but the right franchise advertising agency can help you automate the process. With localized creative, each franchise location can include a custom name, location description, image, offer, and more to showcase its unique offering.
At Awarity, we develop hyper-local franchise advertising campaigns that are customized for each location. To learn more about how we can develop a hyper-local approach for your brand, visit our Franchise page or request a demo.
Precision Targeting: Programmatic advertising enables businesses to target specific demographics, interests, and behaviors with unprecedented precision, ensuring that ads reach the most relevant audience.
Real-Time Optimization: The ability to make split-second decisions based on user data allows for continuous optimization, ensuring that ads are served at the right time and to the right people.
Cost Efficiency: Programmatic buying optimizes ad spend by eliminating wasted impressions. Efficient targeting means that advertisers are able to reduce spend by reaching only relevant audiences. Additionally, Programmatic Display offers a lower CPM than other awareness advertising methods.
Enhanced Data Insights: The wealth of data generated by programmatic campaigns provides valuable insights into audience behavior, allowing for more informed decision-making and future campaign optimization.
At Awarity, we can help you learn more about how Programmatic Display Ads can benefit your business. If you’re interested in learning more, schedule a meeting with us to see samples of our virtual commercial production.
For franchisors, when it comes to implementing local advertising for all your franchisees, managing the process can be tedious. Here are a few ways that you can make implementing an adoption plan easier for your next franchise advertising agency partnership.
Implement Clear Communication – At each step, ensure you and your agency partner are communicating clearly with franchisees. At each step, they should know what to expect. You can use tools such as informational videos, group webinars, and FAQs to help address common questions.
Limit the Steps Needed to Get Started – Simplify your enrollment process to make getting started as easy as possible for your franchisees. Working with your franchise advertising agency partner, you can develop a process to give your franchisees as much control as you’d like.
Personalize and Localize – Since each franchise location is unique, requiring a unique approach to targeting and creative. Franchisees can benefit from localized creative, personalized for their unique location, offer, and community. Localized targeting can also help franchise locations reach only the areas where people are likely to visit them from, avoiding overspending on areas outside their target market.
Transparent Reporting – Keep franchisees updated on performance at each stage, through reports. This will help ensure they understand the value and results they’re receiving from their advertising efforts. Each agency partner will have different options available for reporting, so ensure you’re choosing one to fit corporate and franchisee needs.
At Awarity, we offer support in these areas and tools to help you and your franchisees succeed and build a successful adoption plan. Request a demo today to learn more about our solutions for franchise brands.
Enhanced Targeting: OTT advertising companies leverage advanced targeting technologies to help businesses reach their target audience. They can target users based on their interests, location, demographics, and more. This level of precision ensures that businesses are only spending their advertising budget on people who are most likely to become customers.
Influence: Moreover, OTT advertising enables companies to influence their audience in a more personalized and engaging manner. With a variety of interactive ad formats, creative storytelling, and the ability to tailor messages based on viewer data, an OTT advertising company can create immersive experiences that resonate with your target audience, fostering a deeper connection and positive brand perception.The dynamic nature of OTT platforms allows for flexibility in adjusting strategies to align with evolving market trends and viewer behaviors, ensuring your brand remains influential and adaptive in the digital landscape.
Brand Awareness: Brand awareness is another area where OTT advertising excels, and a skilled OTT advertising company can craft compelling campaigns that elevate your brand in the minds of consumers. Through strategically placed ads on popular OTT platforms, your brand gains visibility among a wide audience, fostering recognition and recall that extends beyond traditional advertising channels.
At Awarity, we can help you learn more about OTT ad formats. If you’re interested in seeing some examples of OTT ads, schedule a meeting with us to see samples of our virtual commercial production.
Understand Your Audience: Invest time in researching and understanding your target audience's preferences, behavior, and demographics. This knowledge will help you create content that resonates with them.
Leverage Data: Use viewer data, such as location, device, and content consumption habits to create highly targeted campaigns. This allows you to reach the right people at the right time with the right message.
Quality Matters: Ensure your ad content is of high quality, visually appealing, and relevant to the viewer. Consider working with professional videographers and designers to create compelling content.
Short and Impactful: Keep your ad content concise and to the point, especially for pre-roll and bumper ads. A memorable message in a short time can make a lasting impression.
Match Ad Format to Viewer Behavior: Tailor your ad formats to viewer preferences and the content they're watching. For example, longer ads may be more suitable for mid-roll placements in episodic content.
Avoid Ad Fatigue: Rotate your ads and use frequency capping to prevent viewers from seeing the same ad too often, which can lead to ad fatigue.
Seamless Transition: Ensure that the transition from the ad to your landing page or website is seamless. The landing page should continue the story or message presented in the ad.
Clear Calls to Action: Make your calls to action (CTAs) clear and compelling. Use actionable language and provide viewers with a reason to take the desired action, whether it's making a purchase or signing up for a newsletter.
Engage with Viewers: If using interactive ad formats, make the interactive elements relevant to the ad and viewer. Create experiences that encourage participation and provide value to the viewer.
Collect Data: Interactive ads can be a valuable source of data. Use this data to better understand viewer preferences and behavior.
Branding Consistency: Maintain a consistent brand identity across different devices and platforms. This helps in brand recognition and trust-building.
Multi-Device Optimization: Ensure that your ads are optimized for various devices, including smart TVs, mobile devices, and computers.
Real-time Monitoring: Keep a close eye on campaign performance in real time. Be prepared to adjust your campaigns based on immediate feedback.
Data-Driven Decisions: Use analytics and performance data to make informed decisions. Optimize your campaigns based on what works best, whether that means adjusting ad frequency, targeting parameters, or creative elements.
Adhere to Privacy Laws: Stay compliant with data privacy regulations such as GDPR and CCPA. Ensure that your data collection and usage practices are in line with legal requirements.
Start Small: When beginning with OTT Advertising, consider starting with a smaller budget to test your campaigns. Learn from the results and gradually scale up your efforts as you gain insights and confidence in your strategies.
Consider partnering with an experienced OTT Advertising agency like Awarity that can provide guidance, support, and access to tools and technologies to help you achieve your campaign objectives.
If you’d like to learn more about how Awarity’s industry-leading technology delivers successful OTT ads, please request a demo to learn more about our platform.