Case Study

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The Client

The Cleveland Monsters, a professional ice hockey team, were looking to boost ticket sales and revenue for their 2024 season. With a strong local fan base, the team wanted to effectively target both existing and new audiences in the Cleveland area.

The Problem Icon

The Problem

The Cleveland Monsters needed a strategy that could maximize return on ad spend while reaching diverse local audiences. With a focus on affordability and family-friendly entertainment, they aimed to engage families and sports enthusiasts in the Cleveland market.

HOW AWARITY HELPS

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Targeting Tactics

First Targeting Tactic Number

Reaching audiences on websites covering content related to family fun

Second Targeting Tactic Number

Targeting customers interested in sports like baseball and golf to expand reach

Third Targeting Tactic Number

Placing on local news sites to drive engagement from the local community

Fourth Targeting Tactic Number

Utilize specific websites to reach audiences engaged with sports content

Cleveland Monsters Campaign Geography

Targeted zip codes where they had success with ticket sales per capita for prospecting and expanded target geography to include surrounding zips for retargeting.

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Connected TV

THE RESULTS

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Our campaign delivered an impressive 997% ROAS, generating $91,790.13 in conversion revenue. By targeting relevant Cleveland-specific websites and using zip code analysis to focus on key demographics, the campaign achieved an even higher ROAS of 1028% in the local market.

With effective CPM connect tactics, the Cleveland Monsters were able to drive significant engagement and ticket sales for the 2024 season.

997%

ROAS

+24%

IMPRESSIONS
OVER DELIVERY

54:1

RETURN ON REMARKETING

$3.5

COST PER WEBSITE VISITOR

24%

NEW WEBSITE VISITORS
PER MONTH ON AVERAGE

54:1

COMPLETION RATE FOR CTV

$0.37

COST PER WEBSITE VISITOR

10,712

NEW WEBSITE VISITORS

99%

COMPLETION RATE FOR CTV

450%

ROAS

98%

COMPLETION RATE FOR CTV

5:1

RETURN ON LOCAL WEBSITES
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