The Cleveland Monsters, a professional ice hockey team, were looking to boost ticket sales and revenue for their 2024 season. With a strong local fan base, the team wanted to effectively target both existing and new audiences in the Cleveland area.
The Cleveland Monsters needed a strategy that could maximize return on ad spend while reaching diverse local audiences. With a focus on affordability and family-friendly entertainment, they aimed to engage families and sports enthusiasts in the Cleveland market.
Reaching audiences on websites covering content related to family fun
Targeting customers interested in sports like baseball and golf to expand reach
Placing on local news sites to drive engagement from the local community
Utilize specific websites to reach audiences engaged with sports content
Targeted zip codes where they had success with ticket sales per capita for prospecting and expanded target geography to include surrounding zips for retargeting.
Our campaign delivered an impressive 997% ROAS, generating $91,790.13 in conversion revenue. By targeting relevant Cleveland-specific websites and using zip code analysis to focus on key demographics, the campaign achieved an even higher ROAS of 1028% in the local market.
With effective CPM connect tactics, the Cleveland Monsters were able to drive significant engagement and ticket sales for the 2024 season.