The El Paso Chihuahuas are a well-respected Minor League Baseball team of the Pacific Coast League. With a large fan base and high ticket sales volume, the team regularly attracts significant crowds to Southwest University Park for their amazing game days.
Due to an ongoing retention challenge in Minor League Baseball, with 85% of single-game ticket buyers not returning for future games, the El Paso Chihuahuas needed a strategy to encourage repeat business. Additionally, they needed to expand their campaign reach to attract fans outside their local market while keeping their budget efficient.
Websites covering baseball and sports as well as local websites to reach the local community
Audience Data to target baseball fans and families
Targeting specific zip codes outside of the local radius to expand reach
CRM Connect to target previous buyers and encourage repeat business
Targeted zip codes immediately around the ballpark and specific cities where the Chihuahuas have seen success
Our targeted approach effectively achieved the client's goals, resulting in $150,271 in conversion revenue from a $33,000 spend. By integrating CRM Connect to specifically target past buyers, we focused on addressing the challenge of repeat business.
The combination of remarketing efforts, prospecting efforts, and zip codes to reach a broader customer base significantly boosted repeat ticket purchases. The campaign successfully expanded the Chihuahuas’ audience beyond local markets and encouraged loyalty from both new and returning fans.