Frequently Asked Questions

CAMPAIGN OVERVIEW

What is the goal of the campaigns?

Our goal is to maximize the media budget across the optimal mix of channels to give each program, no matter its budget, an effective, sustainable full-funnel marketing mix to increase their overall website traffic and leads.

What channels are included in my campaign?

Awarity offers Paid Search, Paid Meta, Banner ads, Connected TV, and Amazon Prime for Sportball programs. Packages are available to select your desired media types during our enrollment process.

SUPPORT

Who is my Awarity Rep?

At Awarity, you have access to our entire team. From our data scientists and creative experts, to product developers, client services, and even our Founder and CEO, the right person is always available to ensure your questions are addressed quickly and accurately. Submitting a ticket helps us ensure we get the right member of our team to help answer your question.

How often will webinars will be held?

Awarity will host webinars every 2 months to provide updates on campaign performance, creative, and new enhancements. Webinar invites will be sent over email to all franchisees.

CAMPAIGN REPORTING

How can I access the dashboard?

Your Campaign Central Dashboard will provide real time reporting for your center(s) for your Banner ad campaigns.

We are actively working with the corporate team to ensure all campaign reporting is consistent within Sylvan dashboards and Awarity.

As soon as this is complete, you will receive credentials. While we would all like to share this sooner, we understand that previously there were many inconsistencies with reporting metrics and want to ensure we provide you fully aligned data.

In the interim, your internal Sylvan Dashboard will provide you with data on leads generated overall.

How can I access the dashboard?

You will receive your dashboard credentials via email from dashboard@awarity.com with a temporary password to login. Once received, you can login to your Awarity Campaign Central dashboard at dashboard.awarity.com.

TARGETING & GEOGRAPHY

What audiences are being targeted?

For Meta, we are targeting behavioral, demographic, and interest targeting. This includes parents with young kids.

For Banner ads, we are targeting parents by placing ads on content related to sports and kids sports programs and by placing ads on website that parents of young kids visit. We are also retargeting your recent website visitors to re-engage them.

On Connected TV, we utilize audience data to reach parents of young kids where they're already watching. We are also retargeting your recent website visitors to re-engage them.

On Paid Search, we target keywords relevant to kids sports programs to reach parents who are actively searching.

How were the zip codes chosen for my campaign?

Zip codes are selected based on corporate sales data for each location. This approach allows the media budget to be used in the most effective and efficient way possible because we are only targeting areas where there has been previous success that the campaign can capitalize on.

CREATIVE

How often is the creative being rotated?

Creative will be adjusted in alignment with key promotions and seasonality in partnership with the corporate office.

Where can I see the creative choices for my campaign?

Banner ad and Meta creatives will be available in your reporting. We will share new creatives in webinars and via email as they become available for your campaign.

Sportball Active Campaign Portal

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Frequently Asked Questions

CAMPAIGN OVERVIEW

What is the goal of the campaigns?

What channels are included in my campaign?

SUPPORT

Who is my Awarity Rep?

How often will webinars will be held?

CAMPAIGN REPORTING

How can I access the dashboard?

How can I access the dashboard?

TARGETING & GEOGRAPHY

What audiences are being targeted?

How were the zip codes chosen for my campaign?

CREATIVE

How often is the creative being rotated?

Where can I see the creative choices for my campaign?

Questions & Concerns

Ask a Question

Submit a Ticket

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How It Works: Localized Campaigns for Sportball

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