Every campaign includes paid search! Once a healthy saturation is reached in current channels and as your budget increases, other channels are unlocked for maximized performance including paid Meta, programmatic Banner Ads, and Connected TV.

We start by investing your budget in paid search to capture people who are actively looking for your services. As your budget grows, we then add Paid Meta, programmatic banner ads, and finally Connected TV so you reach more of the right people, not just more clicks. This step-by-step approach has been shown to drive better website traffic and higher-quality leads. Your paid search budget is already higher than it was in the NAF, so more of your marketing dollars are reaching people who are actively searching for your services.

Corporate sends us your 2026 revenue forecast by center and territory, and we apply your LAF agreement to that forecast. Each month, Corporate updates (reforecasts) your future revenue, and your LAF contribution and monthly budgets are adjusted so they stay aligned with your agreement, which is why the amounts can vary month to month.

Connected TV might already be part of your campaign, depending on your budget. For an extra $750 per month, you can add Amazon Prime Video to your mix, as long as you have already unlocked the other channels. If you would like to add budget to key months to ensure you have Connected TV, please submit a ticket here.

Depending on your budget, Banner ads may already be included in your campaign! If your budget does not currently include banner ads, please submit a ticket to inquire about a budget increase to unlock banner ads.

The NAF is building brand awareness across the system, and the LAF is designed to increase your media impact locally to maximize quality leads. Industry data from AdAge shows lower-funnel ROI can increase by as much as 70% when you add brand awareness tactics like Connected TV and Banner Ads, instead of putting everything into paid search. This mix drives higher-quality website traffic and leads than simply spending more on paid search alone.