Maximize Your Reach on Top Platforms

Custom campaign options for Varsity Zone
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Already enrolled or have an active campaign? Visit our Active Campaign Portal

Build Brand Awareness That Brings New Customers to You

Reach homeowners locally at each stage on their journey to purchase.

How It Works: Localized Campaigns for Varsity Zone

Awarity activates personalized campaigns that deliver greater impact for franchise locations.

Localized Targeting

Campaigns are activated with unique zip code level targeting for each location.

Individualized Reporting

Receive individual access to
detailed reporting for your location in Awarity Campaign Central.

Personalized Creative

Creative will be dynamically customized with your location's information.

Watch the Webinar

Watch our recent webinar to learn more about Awarity and our approach for your center or visit our full video library for more resources.
View Full Video Library
Varsity Zone Custom Packages

Package options for budget and market flexibility.

$1,000 VALUE ($250 Brand Paid)

3 Month Campaign Investment

BANNER ADS
Green Check Mark
100,000 est. impressions
Green Check Mark
Animated HTML5 Banner ad customized with your location
CONNECTED TV
Green Check Mark
22,500 min. guaranteed non-skippable views
Green Check Mark
Connected TV commercial customized with your location

$1,750 VALUE ($250 Brand Paid)

3 Month Campaign Investment

BANNER ADS
Green Check Mark
200,000 est. impressions
Green Check Mark
Animated HTML5 Banner ad customized with your location
CONNECTED TV
Green Check Mark
37,500 min. guaranteed non-skippable views
Green Check Mark
Connected TV commercial customized with your location

OPTIONAL ADD-ON

AMAZON ADS
Green Check Mark
60,000 est. non-skippable views

Enrollment Takes Minutes

Click below to get started with our simple enrollment process for Varsity Zone locations.
Enroll Now
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Varsity Zone Campaign Enrollment

Fill out the simple form below to enroll. Once enrolled, you'll receive an initial invoice to start your campaign.
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Questions & Concerns

If you have an active campaign and have a question or concern, please submit your question in the form below and we’ll be in touch with a response.
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Varsity Zone Active Campaign Portal

Everything you need to get the most out of your campaign.

Frequently Asked Questions

CAMPAIGN OVERVIEW

What is the goal of the campaigns?

The goal of this campaign is to build and maintain top of mind awareness for your specific location. Your target customer is always considering a wide range of home improvement choices and our goal is to keep you top of mind. You will see specific campaign performance metrics in your dashboard, and as you build awareness you will experience an increase in web traffic to your web page along with improved responsiveness with your lower funnel advertising channels (ex. Paid Search, SEO).

What channels are included in my campaign?

Awarity's customized packages for Varsity Zone include Banner ads and Connected TV with Amazon Prime available as an optional add-on. Packages are available to select your desired commitment during our enrollment process.

SUPPORT

CAMPAIGN REPORTING

TARGETING & GEOGRAPHY

CREATIVE

Questions & Concerns

If you have an active campaign and have a question or concern, please submit your question in the form below and we’ll be in touch with a response.
Submit a Question
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Video Library

Your video resources for Varsity Zone. Review past webinars and helpful resources to get the most out of your campaign.
Awarity Onboarding Webinar

February 6, 2026

This webinar featured an introduction to Awarity and an overview of custom packages for Varsity Zone.

Watch the Video