MFV Expositions provides franchisors a place to connect face-to-face with potential franchisees to grow their business and network. With 4 events per year, all in different locations that attract different franchisors, a customized and flexible solution was a must.
Billboards are expensive, have limited reach, and will reach people who are not potential franchisees. Other CTV providers do not have an AI platform that optimizes the campaigns 24/7 and a lump in small-screen devices. How was MFV going to reach only those people who are most likely to attend the event and be customizable depending on the location?
Targeted people actively researching franchising opportunities
Market to past attendees of the Expos to encourage them to reattend
Targeting specific entrepreneurial websites
The first two International Franchise Expo events in 2024 saw record-breaking attendance by adding Banner Ads and Connected TV campaigns to their overall awareness strategy.
By building targeted, localized, and custom brand awareness for MFV Expositions, Awarity was able to reach ideal prospective franchisees, including people actively reading about, interested in, and researching franchise opportunities.
With Awarity's precision targeting, their budget was used in the most effective, efficient, and targeted way possible.
