We’re continuously looking for ways to improve our industry-leading platform, Awarity Campaign Central, allowing for even more control over your campaign and greater insight to your campaign’s impact.

Expanded Campaign Reach: As privacy settings increase and reliance on third-party cookies reduces, most digital campaigns only reach a small subset of consumers. Awarity has developed a solution to target an additional 40-60% of all devices and measure results.

This new feature is active for select Banner ad campaigns, with expansion to all campaigns in 2025. With non-trackable device targeting, campaigns with target more devices than ever including those without trackability, expanding reach to more potential customers. For campaigns running on non-trackable devices, Campaign Central will showcase modeled performance from devices that have lost trackability, expanding your reach to more potential customers than ever.

Increased Control: Coming soon in 2025, Awarity Campaign Central will give you even more control over your campaign at each phase. With increased targeting control, you’ll be able to map your creatives to specific tactics to tailor your messages to key audiences for promotions and more.

With the ability to make geography adjustments easily, you’ll be able to tailor your geography and make adjustments at the tactic-level with full control, all in your Campaign Central Dashboard. For example, a sports team could use this feature to run an ad for their upcoming Kids Day only on their tactic reaching moms or a retail brand could target only their loyalty customers on their CRM list with a specific promotion.

Acitve Banner ad campaigns targeting non-trackable devices can already see the impact of this new feature in Campaign Central's reporting. Keep an eye out for future updates on our new Campaign Strategy features that will give you increased control over your campaigns. If you’re interested in learning more about Awarity Campaign Central or starting a campaign, please request a demo for a walkthrough with a product specialist.