Request a Demo of Awarity Campaign Central
Blog Posts
Awarity Tip of the Month
Digital Marketing 101

Marketing Blog

Whether you're an entrepreneur or a marketing director, learn how to apply the proven marketing framework used by Fortune 500 to your business. 
Why Localized Creative Matters for Franchise Advertising

Why Localized Creative Matters for Franchise Advertising

Each franchise location is unique. Ensure you're showcasing it to maximize your impact in each community with localized creative for franchise advertising.

Meredith Bay, Design & Creative
2
MIN READ
VIDEO
Awarity Campaign Central 2025 Preview: Expanded Campaign Reach & Increased Control

Awarity Campaign Central 2025 Preview: Expanded Campaign Reach & Increased Control

Learn more about new features coming to Awarity Campaign Central in 2025.

Meredith Bay, Design & Creative
2
MIN READ
VIDEO
How Much Does a Banner Ad Cost? Banner ads vs. Traditional Awareness Advertising

How Much Does a Banner Ad Cost? Banner ads vs. Traditional Awareness Advertising

Evaluate your awareness advertising options to choose the most efficient way to reach their target customers.

Meredith Bay, Design & Creative
2
MIN READ
VIDEO
Proven Strategies for Turn-Key Franchise Adoption Programs

Proven Strategies for Turn-Key Franchise Adoption Programs

Managing a franchise adoption program can be tedious. Here are a few strategies to implement to increase franchise advertising adoption and make the process simple for both franchisors and franchisees.

Aditya Varanasi, Founder & CEO
2
MIN READ
VIDEO
Back to Back: We Made the Inc. 5000 List Again!

Back to Back: We Made the Inc. 5000 List Again!

Awarity ranks No. 1880 on the Inc. 5000 list of America's fastest-growing private companies.

Aditya Varanasi, Founder & CEO
2
MIN READ
VIDEO
Developing Unique Franchise Advertising for Each Location

Developing Unique Franchise Advertising for Each Location

Each franchise location is unique, its advertising should be too. Developing unique campaigns for each franchise location can be simple and drive greater results for franchisees.

Aditya Varanasi, CEO
2
MIN READ
VIDEO
Why Streaming TV Advertising Elevates Organic Search Traffic

Why Streaming TV Advertising Elevates Organic Search Traffic

While the true impact of Streaming TV advertising can be hard to attribute, its impact on overall brand awareness and website traffic is clear.

Meredith Bay, Design & Creative
2
MIN READ
VIDEO
Elevate Your Brand Identity with an Effective Banner Ad Campaign

Elevate Your Brand Identity with an Effective Banner Ad Campaign

Banner ad campaigns are one of the most efficient ways to build awareness that helps position your brand for ultimate success.

Meredith Bay, Design & Creative
3
MIN READ
VIDEO
Leverage Dynamic Creative Optimization for Programmatic Display

Leverage Dynamic Creative Optimization for Programmatic Display

Dynamic creative optimization is a powerful tool for any business owner looking to create multiple versions of the same ad for different locales and audiences, meet customers where they are with relevant content, and enhance viewer engagement.

Savannah Lingle, Design & Creative
2
MIN READ
VIDEO
How Small Businesses Can Inspire Action With Connected TV Advertising

How Small Businesses Can Inspire Action With Connected TV Advertising

Emotion drives consumers to act. Ensure your commercial sets the right emotional tone to captivate your audience.

Savannah Lingle, Design & Creative
2
MIN READ
VIDEO
How B2B Brands Can Stay in Front of Sales Leads With OTT Advertising

How B2B Brands Can Stay in Front of Sales Leads With OTT Advertising

OTT Advertising and it's premium subset, Connected TV, allows B2B businesses to efficiently target decision makers.

Meredith Bay, Design & Creative
2
MIN READ
VIDEO
How Programmatic Display Can Make An Impact for Franchise Brands

How Programmatic Display Can Make An Impact for Franchise Brands

Programmatic advertising makes a powerful tool to address the problems that franchise brands face.

Meredith Bay, Design & Creative
2
MIN READ
VIDEO
Exploring Alternatives to Advertise on Netflix

Exploring Alternatives to Advertise on Netflix

While Netflix's addition of advertising has drawn interest, it may not be the right fit for every business.

Meredith Bay, Design & Creative
2
MIN READ
VIDEO
Advertise on Pluto TV and Connected TV Platforms

Advertise on Pluto TV and Connected TV Platforms

Tips for reaching your target audience on Pluto TV and other top platforms

Meredith Bay, Design & Creative
2
MIN READ
VIDEO
Creative Best Practices for Streaming TV Advertising

Creative Best Practices for Streaming TV Advertising

As viewers and advertisers embrace Streaming TV Advertising, here are some tips to help you achieve success with your commercials.

Meredith Bay, Design & Creative
3
MIN READ
VIDEO
How Much Does a TV Ad Cost? Comparing Connected TV and Traditional TV Pricing

How Much Does a TV Ad Cost? Comparing Connected TV and Traditional TV Pricing

There are a multitude of factors contributing to TV ad cost. Here's how different platforms stack up and tips to achieve the greatest impact for the lowest TV ad cost.

Meredith Bay, Design and Creative
3
MIN READ
VIDEO
Awarity's Top 5 of the Big Game

Awarity's Top 5 of the Big Game

See how our lists compared for the top commercials of the big game in 2023

The Awarity Team
3
MIN READ
VIDEO
How Does TV Advertising Work? Your Guide to Traditional and Connected TV

How Does TV Advertising Work? Your Guide to Traditional and Connected TV

As viewership has shifted to Connected TV, so have many advertisers. Learn how traditional and Connected TV advertising work to evaluate the right choice for you.

Meredith Bay, Design & Creative
3
MIN READ
VIDEO
Keeping Score: Determine the Winners of the Real Big Game

Keeping Score: Determine the Winners of the Real Big Game

Determine your top 5 commercials by following the science behind a winning commercial and see if you can match our top 5 picks.

Meredith Bay, Design and Creative
2
MIN READ
VIDEO
Prepare for the Real Big Game: The Science Behind a Winning Commercial

Prepare for the Real Big Game: The Science Behind a Winning Commercial

As America prepares to watch the big game, for advertisers, the real big game is decided by which commercials stand out against the rest.

Aditya Varanasi, CEO
2
MIN READ
VIDEO
How Programmatic Marketing Makes Advertising Accessible for Small Businesses

How Programmatic Marketing Makes Advertising Accessible for Small Businesses

Advertising has not always been accessible to small businesses. Programmatic Advertising provides a way for brands to reach their target audience effectively and at lowest cost possible.

Aditya Varanasi, CEO
2
MIN READ
VIDEO
Optimize Your Programmatic Display Campaign with Ad Placement Quality Score

Optimize Your Programmatic Display Campaign with Ad Placement Quality Score

Introducing Awarity's Ad Placement Quality score, a symbol of our commitment to data-driven optimization and transparency.

Shyam Varanasi, Director of Analytics and A.I.
9
MIN READ
VIDEO
How is Your Demand Side Platform Enhancing Your Marketing Mix?

How is Your Demand Side Platform Enhancing Your Marketing Mix?

How you can best use a demand-side platform or programmatic vendor to boost your business.

Connor Davis, Media Analyst
8
MIN READ
VIDEO
Leads and Advertising: A Complicated Relationship

Leads and Advertising: A Complicated Relationship

When it comes to awareness advertising, leads shouldn't be your only measure of success.

Aditya Varanasi, CEO
4
MIN READ
VIDEO
Marketing for Nonprofit Organizations

Marketing for Nonprofit Organizations

Looking to advertise your NPO? Building a powerful marketing plan for nonprofits isn't as hard as you think.

Thara Varanasi, VP Client Services
5
MIN READ
VIDEO
Marketing in Uncertain Times

Marketing in Uncertain Times

Learn the key steps to keeping marketing plans up and running during COVID-19. From contributing author Amrit Kirpalani, CEO of nectarOM.

Amrit Kirpalani | CEO, nectarOM
6
MIN READ
VIDEO
Turning the Page to 2021

Turning the Page to 2021

Confidence, emotion, and consistency will drive success!

Andy Milovich, CMO
3
MIN READ
VIDEO
Managing Your Business Through COVID-19

Managing Your Business Through COVID-19

These steps can help small business owners mitigate risk, maintain operations, and prepare for success when the COVID-19 pandemic ends.

Aditya Varanasi, CEO
2
MIN READ
VIDEO
The New Roaring 20s

The New Roaring 20s

The economy and consumer behavior are evolving. Make sure your business is positioned for success.

Aditya Varanasi, CEO
4
MIN READ
VIDEO
How to Structure a Powerful Ad Campaign

How to Structure a Powerful Ad Campaign

Fortune 500 brands are known across the globe, and it's largely because they follow a proven advertising model.

Nick Say, Creative Director
7
MIN READ
VIDEO
The Science of Strategic Marketing

The Science of Strategic Marketing

Developing a marketing strategy can be daunting. Apply these three guidelines to maximize your marketing impact.

Aditya Varanasi, CEO
3
MIN READ
VIDEO
Advertise on Roku: Connected TV Strategies for Small Businesses

Advertise on Roku: Connected TV Strategies for Small Businesses

While Roku TV advertising can be a powerful tool for small businesses, it can be even more effective as a part of a Connected TV strategy.

Meredith Bay, Design & Creative
2
MIN READ
VIDEO

Awarity Tip of the Month

Amplify and enhance your advertising strategy with simple and actionable monthly tips from Awarity.
Win New Customers This Holiday Season with Amazon Ads
AWARITY TIP OF THE MONTH

Heading

Win New Customers This Holiday Season with Amazon Ads

New from Awarity this holiday season: Amazon Ads. Act fast to take advantage of a limited time offer.

Samantha Record, Senior Product Specialist
2
MIN READ
VIDEO
Animated Vs. Static Banner Ads
AWARITY TIP OF THE MONTH

Heading

Animated Vs. Static Banner Ads

Animated Banner Ads are the best way to engage your audience, because they tell memorable stories through moving elements and emotive messaging.

Savannah Lingle, Design and Creative
2
MIN READ
VIDEO
The Best Word Count for Cold Emails
AWARITY TIP OF THE MONTH

Heading

The Best Word Count for Cold Emails

The best strategy for a cold email is to keep it short, ideally under 100 words, using only the necessary information needed to drive action.

Savannah Lingle, Design and Creative
2
MIN READ
VIDEO
Quality Impressions Vs. Clicks
AWARITY TIP OF THE MONTH

Heading

Quality Impressions Vs. Clicks

We've seen our clients achieve significantly greater impact from quality impressions. That's why we focus on driving meaningful impact through increased web traffic.

Savannah Lingle, Design and Creative
3
MIN READ
VIDEO
Developing An Effective Digital Advertising Strategy for Your Business
AWARITY TIP OF THE MONTH

Heading

Developing An Effective Digital Advertising Strategy for Your Business

To create a successful digital advertising strategy, you first need to have a clear understanding of your business goals, target audience, and competitors.

Savannah Lingle, Design and Creative
4
MIN READ
VIDEO
How Localization Improves Your Banner Ad Marketing
AWARITY TIP OF THE MONTH

Heading

How Localization Improves Your Banner Ad Marketing

In Banner Ad marketing, localization is essential to any business owner looking to reach a specific local audience, build brand awareness, and boost their sales.

Savannah Lingle, Design and Creative
4
MIN READ
VIDEO
Why FAST Channels Are Gaining Viewership
AWARITY TIP OF THE MONTH

Heading

Why FAST Channels Are Gaining Viewership

Free Ad-Supported TV (FAST) channels have emerged as the ideal alternative to traditional cable TV, offering a wide range of high-quality content without requiring a subscription fee.

Savannah Lingle, Design and Creative
4
MIN READ
VIDEO
What to Expect from Connected TV Advertising in 2024
AWARITY TIP OF THE MONTH

Heading

What to Expect from Connected TV Advertising in 2024

As we continue into 2024, there are several trends in Connected TV advertising that you need to keep an eye on if you want to set your brand apart from the competition.

Meredith Bay, Design and Creative
2
MIN READ
VIDEO
Track Your Impact Beyond the Initial Ad
AWARITY TIP OF THE MONTH

Heading

Track Your Impact Beyond the Initial Ad

Over 98% of conversions result from impressions rather than clicks. Measure brand awareness and recall with indirect website traffic.

Meredith Bay, Design and Creative
2
MIN READ
VIDEO
Why the Big Brands Still Advertise at the Big Game
AWARITY TIP OF THE MONTH

Heading

Why the Big Brands Still Advertise at the Big Game

Football’s biggest night provides a big opportunity for advertisers to build awareness for their brand and get their message seen by one of the largest, most engaged audiences.

Aditya Varanasi, CEO
2
MIN READ
VIDEO
What's Next for Awarity in 2024
AWARITY TIP OF THE MONTH

Heading

What's Next for Awarity in 2024

2023 brought many exciting achievements for Awarity and we’re excited to continue the momentum in 2024.

Kayla Cole, Product Management and Design
4
MIN READ
VIDEO
Get the Most Out of Awarity's Creative Manager for Programmatic Display
AWARITY TIP OF THE MONTH

Heading

Get the Most Out of Awarity's Creative Manager for Programmatic Display

Experience full creative control in Awarity Campaign Central.

Savannah Lingle, Design and Creative
2
MIN READ
VIDEO
Amplify the Success of Your Holiday Marketing Campaigns with Connected TV
AWARITY TIP OF THE MONTH

Heading

Amplify the Success of Your Holiday Marketing Campaigns with Connected TV

83% of the U.S. population have already switched to streaming. Reach your holiday audience on the biggest screen in their home and capture the attention of millions with Connected TV.

Savannah Lingle, Design and Creative
3
MIN READ
VIDEO
Reach Your Holiday Audience with Banner Ad Marketing Automation
AWARITY TIP OF THE MONTH

Heading

Reach Your Holiday Audience with Banner Ad Marketing Automation

22% of shoppers start holiday shopping in October. This holiday season, reach your holiday audience where they are with customized messages.

Savannah Lingle, Design and Creative
2
MIN READ
VIDEO
Learnings From our Journey to the Inc. 5000
AWARITY TIP OF THE MONTH

Heading

Learnings From our Journey to the Inc. 5000

As Awarity was named to the Inc. 5000 list for the first time, we wanted to take a moment to reflect on the lessons we've learned on our journey here.

Aditya Varanasi, CEO
3
MIN READ
VIDEO
Build Your Brand by Connecting Podcasts and Banner Ad Marketing
AWARITY TIP OF THE MONTH

Heading

Build Your Brand by Connecting Podcasts and Banner Ad Marketing

Learn the key benefits to using podcasts for building your brand awareness.

Savannah Lingle, Design and Creative
2
MIN READ
VIDEO
How to Drive Emotion in Connected TV Commercials
AWARITY TIP OF THE MONTH

Heading

How to Drive Emotion in Connected TV Commercials

Learn how to drive emotion in your TV commercials and build awareness for your brand.

Savannah Lingle, Design and Creative
4
MIN READ
VIDEO
Maximize Your Case Studies Across Your Marketing Channels
AWARITY TIP OF THE MONTH

Heading

Maximize Your Case Studies Across Your Marketing Channels

Learn ways to promote and distribute your case studies across your marketing channels.

Savannah Lingle, Design and Creative
3
MIN READ
VIDEO
How Your Programmatic Advertising Data Provides You with Insights for Your Business
AWARITY TIP OF THE MONTH

Heading

How Your Programmatic Advertising Data Provides You with Insights for Your Business

Your advertising data can help you further develop your business and advertising strategies.

Savannah Lingle, Design and Creative
3
MIN READ
VIDEO
How to Put Your Brand on Live TV When You Advertise on Fubo TV
AWARITY TIP OF THE MONTH

Heading

How to Put Your Brand on Live TV When You Advertise on Fubo TV

Fubo TV presents a unique offering that allows advertisers to place targeted ads on live sports programming.

Meredith Bay, Design and Creative
2
MIN READ
VIDEO
How to Use the Data You Have to Maximize Impact for Programmatic Display and Beyond
AWARITY TIP OF THE MONTH

Heading

How to Use the Data You Have to Maximize Impact for Programmatic Display and Beyond

Explore ways you can utilize the data you have for hyper-targeted advertising.

Shyam Varanasi, Director of Analytics and A.I.
2
MIN READ
VIDEO
Why Businesses Can't Afford to Miss Connected TV in 2023
AWARITY TIP OF THE MONTH

Heading

Why Businesses Can't Afford to Miss Connected TV in 2023

2022 brought multiple new developments in the Connected TV advertising space, with continued growth and new opportunities bound to emerge in 2023

Meredith Bay, Design and Creative
2
MIN READ
VIDEO
How to Build Brand Awareness on a Shoestring Budget
AWARITY TIP OF THE MONTH

Heading

How to Build Brand Awareness on a Shoestring Budget

Many small business owners are willing to go the extra mile and invest their time to build a brand, but there are more efficient ways to get your name out there.

Aditya Varanasi, CEO
3
MIN READ
VIDEO
Improve Engagement and Conversion with a Brand Awareness Campaign
AWARITY TIP OF THE MONTH

Heading

Improve Engagement and Conversion with a Brand Awareness Campaign

The marketing ecosystem's shift to digital has lead many to focus on engagement and conversion while discounting the first step of the customer journey.

Andy Milovich, CMO
3
MIN READ
VIDEO
Unique Reach - A Key Metric That's Under Utilized
AWARITY TIP OF THE MONTH

Heading

Unique Reach - A Key Metric That's Under Utilized

Unique reach is a critical metric to inform the role of various ad channels.

Aditya Varanasi, CEO
3
MIN READ
VIDEO
Why Your Understanding of TV Advertising is Changing
AWARITY TIP OF THE MONTH

Heading

Why Your Understanding of TV Advertising is Changing

See how the definition of TV advertising and the state of the medium has evolved in recent years to include streaming TV.

Aditya Varanasi, CEO
2
MIN READ
VIDEO
How to Measure the Success of Your Brand Awareness Campaign
AWARITY TIP OF THE MONTH

Heading

How to Measure the Success of Your Brand Awareness Campaign

It can be challenging to measure the impact a Brand Awareness Campaign has on your business. Knowing where to look though, can reveal the success your campaign is generating.

Kayla Cole, Design and Creative
3
MIN READ
VIDEO
5 Ways Your Banner Ads Can Cut Through the Noise
AWARITY TIP OF THE MONTH

Heading

5 Ways Your Banner Ads Can Cut Through the Noise

For marketers who've perceived programmatic as ineffective, these 5 steps can improve banner ads for meaningful results.

Kayla Cole, Design and Creative
3
MIN READ
VIDEO
5 Ways Streaming TV Advertising Can Pinpoint Your Target Customer
AWARITY TIP OF THE MONTH

Heading

5 Ways Streaming TV Advertising Can Pinpoint Your Target Customer

With Connected TV, advertisers no longer need to guess if they are reaching the desired audience.

David Kosydar, Client Services
3
MIN READ
VIDEO
Reach Your Target Customers when you Advertise on Pluto TV
AWARITY TIP OF THE MONTH

Heading

Reach Your Target Customers when you Advertise on Pluto TV

See how you can reach your unique audience on Pluto TV whenever they're watching.

Kayla Cole, Design and Creative
2
MIN READ
VIDEO
How to Advertise on Netflix
AWARITY TIP OF THE MONTH

Heading

How to Advertise on Netflix

Hint: You can’t! However, you can reach streaming TV viewers on similar services with audience-first targeting.

David Kosydar, Client Services
2
MIN READ
VIDEO
How Small Businesses Can Run Effective Local TV Advertising in a Digital World
AWARITY TIP OF THE MONTH

Heading

How Small Businesses Can Run Effective Local TV Advertising in a Digital World

Learn how small businesses can get more out of their local tv advertising with Connected TV

Meredith Bay, Design and Creative
2
MIN READ
VIDEO
Is Your Digital Strategy Ready for a Cookie-Less World?
AWARITY TIP OF THE MONTH

Heading

Is Your Digital Strategy Ready for a Cookie-Less World?

Many devices and browsers have already blocked third party cookies, and Google Chrome plans to phase them out in 2023.

Connor Davis, Media Analyst
2
MIN READ
VIDEO
Why Millions are Cutting Cords with Cable
AWARITY TIP OF THE MONTH

Heading

Why Millions are Cutting Cords with Cable

See how the pandemic has contributed to the number of consumers cutting cords with cable and why more Americans are jumping on streaming with Connected TV.

Kayla Cole, Design and Creative
2
MIN READ
VIDEO
Setting Your Plans for Marketing in 2022
AWARITY TIP OF THE MONTH

Heading

Setting Your Plans for Marketing in 2022

Define what success looks like for your brand in 2022. Look at setting a marketing plan that can tackle whatever the new year throws your way.

Andy Milovich, CMO
3
MIN READ
VIDEO
The 4 P's of Holiday Marketing
AWARITY TIP OF THE MONTH

Heading

The 4 P's of Holiday Marketing

How to drive demand at a time of year when customers are looking to spend.

David Kosydar, Client Services
2
MIN READ
VIDEO
Demand Gen vs. Lead Gen
AWARITY TIP OF THE MONTH

Heading

Demand Gen vs. Lead Gen

A singular focus on lead gen will not lead to sustainable growth strategy. Make your lead gen tactics more effective with demand gen.

Aditya Varanasi, CEO
2
MIN READ
VIDEO
Evaluate Your Marketing Mix for Business Growth
AWARITY TIP OF THE MONTH

Heading

Evaluate Your Marketing Mix for Business Growth

Developing a successful marketing strategy takes time. Focus on these elements of your strategy to position your business for growth.

Aditya Varanasi, CEO
1
MIN READ
VIDEO
Utilize Targeting and Maintain Consumer Trust
AWARITY TIP OF THE MONTH

Heading

Utilize Targeting and Maintain Consumer Trust

While some fear ad targeting breaches consumer privacy, businesses can utilize these capabilities and maintain consumer trust.

Connor Davis, Media Analyst
1
MIN READ
VIDEO
Decide if OTT is Right for Your Business
AWARITY TIP OF THE MONTH

Heading

Decide if OTT is Right for Your Business

The best advertising utilizes reach, frequency, and a compelling message. For OTT, the best way to achieve this is with Connected TV.

Meredith Bay, Design and Creative
1
MIN READ
VIDEO
Grow Your Business Without Dependence on Facebook and Google
AWARITY TIP OF THE MONTH

Heading

Grow Your Business Without Dependence on Facebook and Google

Changes in privacy laws and increased competition are making Facebook and Google less effective and more expensive.

Aditya Varanasi, CEO
5
MIN READ
VIDEO
Ad Targeting in the Era of Data Privacy
AWARITY TIP OF THE MONTH

Heading

Ad Targeting in the Era of Data Privacy

Consumer data has been widely used by advertisers, but new limitations are threatening that. Learn how to adapt to increased data privacy.

Aditya Varanasi, CEO
3
MIN READ
VIDEO
Creating Your Consumer Journey
AWARITY TIP OF THE MONTH

Heading

Creating Your Consumer Journey

Awareness advertising is a crucial first step in your customer's journey to your brand, but it's only one part of a comprehensive strategy.

Meredith Bay, Design and Creative
1
MIN READ
VIDEO
Give Your Content a Boost
AWARITY TIP OF THE MONTH

Heading

Give Your Content a Boost

Social media is just one part of your advertising strategy, but investing in it can be worth the cost.

Meredith Bay, Design and Creative
1
MIN READ
VIDEO
Less is More
AWARITY TIP OF THE MONTH

Heading

Less is More

Introducing our first Marketing Tip of the Month, where we'll give you simple tips to break through the noise with your marketing.

Meredith Bay, Design and Creative
1
MIN READ
VIDEO

Digital Advertising 101

Bring structure to the world of advertising and learn the basics of campaign strategy with Digital Advertising 101 from Awarity.
Digital Advertising 101: Awareness
Digital ADVERTISING 101

VIDEO

Digital Advertising 101: Awareness

In part one of three part video series, we cover the Upper Marketing Funnel, dealing with advertising for awareness.

Awarity
MIN READ
3:40
VIDEO
Digital Advertising 101: Engagement
Digital ADVERTISING 101

VIDEO

Digital Advertising 101: Engagement

Part two of our three-part video series. Learn about the Engagement stage of the funnel, the point where customers begin to consider you as an option seriously.

Awarity
MIN READ
2:08
VIDEO
Digital Advertising 101: Purchase
Digital ADVERTISING 101

VIDEO

Digital Advertising 101: Purchase

The final episode of Digital Advertising 101. Bring structure to the nebulous world of advertising and apply a sound marketing strategy to your business.

Awarity
MIN READ
4:44
VIDEO