As more viewers and more brands are making the switch to streaming TV, advertisers are looking for ways to stand out in this growing, crowded market. To succeed in streaming TV advertising, creative best practices need to be implemented. Here are some of the most effective creative best practices for streaming TV advertising and how to incorporate them into your marketing strategy.
1. Keep it Simple: It’s no secret that the attention span of audiences is decreasing. To make sure your message is heard and seen, keep your creative short and to the point. In our creative process at Awarity, we choose 3 key messaging points to focus on that best represent what makes the brand unique. This will ensure that your message is clear and will be easily retained by the viewer. Focus on the most important points to communicate and make sure that your ad delivers a clear call to action.
2. Tell a Story: Storytelling is a powerful tool in advertising. It immediately draws the viewers' attention, engages them emotionally and helps to build a connection with your brand. Well-crafted commercials often have one thing in common: they generate emotion. Whether it’s excitement, sadness, hope, or ambition, telling a story that builds the right emotion in your target audience makes your commercial memorable.
3. Emphasize Your Branding: In streaming TV advertising, it’s vital to include your branding in the early seconds of the creative. This will help establish brand recognition with viewers, so they have greater recall of your product or service and its value. Additionally, we recommend ending your ad with a clear end card, featuring your logo and other key details like your website or call to action. Viewers will immediately associate the creative with your brand, which can have a long-term impact on brand recall and awareness.
4. Use Visuals Creatively: Visuals are an essential part of streaming TV advertising. A high-quality visual can capture the viewer's attention and also convey your message in a subtle and engaging way. It’s important to use visuals that are relevant to your brand and messaging. Using bold images and unexpected imagery can help keep your audience engaged and create a lasting impact.
5. Test, Measure and Refine Your Creative Strategy: Testing different versions of creative can be helpful to determine the messaging that impacts your audience the more. It's important to experiment with vastly different creative elements of the ad such as message, visuals, and animation to assess which combination is the most effective. Consider A/B testing to optimize your creative messaging and to identify what resonates best with different audiences. This will help evaluate the success of your ad campaign and refine your approach to ensure maximum impact.
Streaming TV advertising is here to stay, and you must consider creative best practices to stand out in the crowd. If you need help producing your commercial, we offer commercial production with full scripting, voiceover, and production at just $1,499, incorporating these best practices, to help you get your streaming TV campaign live quickly with an effective commercial.
