Awareness advertising is a crucial first step in building your brand and ensuring your potential customers know what you have to offer.With many platforms to choose from, it can be hard to choose the right option that achieves the greatest results for your budget. Let’s compare banner ad cost against traditional advertising methods, so you can choose the most efficient methods for your spend.

For many marketers, when they think of awareness advertising, traditional methods may be the first thing to come to mind. Previously, traditional television, billboards, radio, and print were the main methods to build top-of-mind awareness. However, these methods can be expensive and less targeted, leading to inefficiency.

Banner Ad Costs vs. Traditional Media Costs

As consumers are spending more and more time online, with 97%of the US online, spending 66% of their time on the open web, Banner ads are uniquely positioned to reach them where they already are. Banner ads are the most efficient and affordable way to reach your target customer and build website traffic. You can efficiently isolate your potential customers by targeting specific demographics, placing ads alongside relevant content, and placing ads on websites that your potential customers frequently visit. At Awarity, our Banner ad campaigns have an average prospecting CPM <$4, so you can expand your reach at a lower banner ad cost than other forms of media. 

Traditional media can be effective at reaching a large audience, but is often less targeted and more expensive. For example, billboards have an average CPM of $6, but offer a much less targeted approach, reaching everyone who drives by within view. Factoring in the fact that many who pass by don’t see or notice the billboard, these means your effective cost to reach people is likely much higher than a $6 CPM. 

With Banner ads, businesses of all sizes can reach their ideal target customer at an affordable ad spend. While traditional media can be effective for reaching a large, broad audience, but it’s lack of targeting can make it a less ideal choice for smaller businesses. At Awarity our Banner ad campaigns can ensure your reaching your target customer and seeing the greatest impact from your advertising spend. To learn more about how to take advantage of Banner ad’s targeted reach, visit our Banner ads page.