As we head into 2025, Connected TV is currently the fastest-growing media channel. Connected TV advertising is projected to continue its upward growth, with eMarketer reporting a forecasted double-digit growth until 20281.
With Connected TV’s growth, we’ve seen rapid changes in the landscape that will likely continue into 2025 and beyond. Here are a few Connected TV advertising trends, platforms, and themes to keep an eye on in 2025:
1. Emerging Ad-Supported Options – With several major streaming platforms recently launching and growing their ad-supported tiers, including Netflix and Amazon Prime Video, opportunities for advertisers are emerging. As streaming providers like Netflix raise their rates, many viewers are increasingly willing to utilize these ad-supported streaming services to maintain a lower price point.
2. Continued Growth of FAST Channels - FAST channel viewership is also projected to grow by 15% each year, until 2027 with platforms like Tubi and Pluto TV increasing in popularity2.
3. Broader Accessibility of Connected TV Advertising - While Netflix advertising remains exclusive with barriers to entry, Amazon Prime Video is offering more opportunities for businesses of all sizes to advertise on their platforms.
At Awarity, we are continuously looking for ways to bring advertising originally developed for large companies to businesses of all sizes and industries. As Connected TV evolves, it continues to offer more and more opportunities to build your brand affordably. If you’d like to learn more about Connected TV, please request a demo to see our industry-leading platform.
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