AI is everywhere right now, but not every shiny new tool is worth your team’s time. At Awarity, our goal is simple: adopt AI that meaningfully simplifies workflows and sharpens performance, without replacing the human judgment that makes campaigns effective. That’s why we evaluate AI tools against best practices that ensure they make an impact.
Principle 1: Define the Problem First
Before testing or implementing a new AI tool, consider the problem you’re trying to solve, or the job that needs to be done. Review your existing workflows and identify tasks that feel redundant or tedious. Once you’re identified an area to refine, define what success looks like. If a tool doesn’t clearly solve a real problem, it doesn’t move forward. AI should support your existing workflows, not force your team to work around it.
Principle 2: Augment Human Judgment, Don’t Replace It
The best tools handle the heavy lifting while leaving strategy to the experts. Even the greatest AI tools are only as good as the prompting and strategy behind them.
For example, an AI tool that drafts ad copy variants based on a brief is valuable. A tool that rewrites entire campaigns without respecting brand guidelines or approvals is not. AI should help surface smarter options faster, while you choose what moves forward.
Principle 3: Ensure Ease of Use
The most powerful AI doesn’t help if your team avoids it. Awarity evaluates tools based on how they fit into a normal workday. If adoption requires the team to constantly jump between dashboards or remember complex prompts, it’s unlikely to stick. Tools that integrate into existing systems and feel intuitive are the ones that simplify daily tasks. Awarity’s favorite AI tools are ones that give our more room to think, create, and advise.
For any business, AI is a powerful accelerator but without the right prompting, strategy, and utilization, it’s true potential can’t be realized. At Awarity, we’ve learned that while the right AI tools can be a game changer, the differentiator remains people who know how to ask the right questions, challenge the outputs, and turn insights into action. If you'd like to learn more about how AI powers our campaign optimizations, please reach out! We'd be happy to discuss a campaign strategy to fit your needs.
