A digital advertising strategy is a plan for using channels to grow your business. To create a successful strategy, you first need to have a clear understanding of your business goals, target audience, and competitors. This will help you to establish which advertising channels and targeting tactics are best for reaching your target audience, communicating your brand message, and growing your business. Here are some key things to consider when developing an effective advertising strategy for your business:

Set Business Goals:

Figure out what you want to get out of your digital marketing. Whether you want to build brand awareness, gain new leads, or increase sales, you want to be sure to set clear goals for your business to better direct your strategy.

At Awarity, we help you develop a detailed digital advertising strategy that encompasses all your campaign objectives and meets your business goals. Your strategy will cover spend and flight dates, your target audience descriptions, targeting tactics to reach your target customer, your campaign geography down to the zip code, and your creative messaging. As your strategy evolves, you can request changes as needed and everything is under your approval.

Analyze Your Competitors:

Identify who your competitors are and what they’re offering, so you can determine what differentiates you from the rest. Your brand messaging, creative design, and audience engagement plan should revolve around these differentiators to make sure you stand out.

At Awarity, we develop unique ad messaging that highlights your business’ biggest differentiators and design custom creative that follows your brand guidelines to set your business apart from competitors.

Define Your Target Audience:

Your target audience is the group of people who are most likely to buy your products or services. No digital advertising strategy will be effective if you don’t know who buys your products or services, why they buy them, and where they buy them. It’s important to understand your audience, so you can craft campaigns that really resonate and meet their needs.

With Awarity’s various targeting tactics like remarketing, CRM connect, relevant content placements, and more, you can reach your specific target audience by location, demographics, and lifestyle.

Define Your Target Geography:

It’s important to know where you should be targeting, so that you’re reaching only your target audience. Instead of targeting a wide geographic range, you want to focus on the areas that matter most, so that you’re only placing ads in areas where people are more likely to buy your products or services.

At Awarity, we provide unique zip code targeting capabilities for any size business:

• Small to Mid-Size Business: Target local areas surrounding your business and bring new customers

• Sports & Entertainment: Target local areas surrounding your stadium and bring new fans

• B2B: Hyper-targeted to decision makers

• Franchise/Multi-Location: Localize your targeting and personalize creative for each location to reach local audiences

• Enterprise: Hyper-granular targeting down to the census block based on customer segment

Set a Budget:

Set a budget, so that you don’t go past your ad spending limits. Knowing your budget allows you to explore all your advertising options and helps you make informed business decisions that ensure you’re getting the most out of your ad spend.

At Awarity, we reach new customers with the best value in advertising. Your top-of-funnel advertising can result in 70% higher ROI when combined with our marketing efforts. Our advanced automation capabilities keep costs low and maximize impact with CPMs under $4.

• Small to Mid-size Business, Sports, B2B: Banner Ad campaigns start as low as $299/mo and Connected TV commercials start as low as $999/mo.

• Franchise/Multi-Location, Enterprise: Flexible, custom pricing options available based on your business needs.

Track Campaign Results:

Once your strategy has been made, now it’s time to put your plan into action. As time goes along, be sure to keep track of your progress and monitor key metrics to see how your ads are performing and make changes to fit your business needs.

In Awarity Campaign Central, you can track your campaign performance, in real-time, with detailed reports updated daily, uncover key insights on your business, and adjust your campaign strategy as needed. Advanced data analysis options are also available for enterprise brands.

Your digital advertising strategy is not set in stone. You should always be adjusting your strategy to be better for your business. As your business needs evolve, your customers evolve, and the digital advertising world evolves, so should your strategy.