Many advertisers treat Streaming TV and Banner ads as separate initiatives. Run them together, and each one starts building an impact that one channel alone can’t match.
Streaming TV builds awareness at scale. A non-skippable Streaming TV placement in front of an engaged viewer plants your brand in their memory, even if they don't act on it right away. This is the true nature of top-of-funnel advertising. Banner ads can help pick up where that impression leaves off. They reach that same viewer, on the sites they visit every day, reinforcing the brand and giving them a reason to act when they're ready.
When it comes to building awareness, reaching your target customer multiple times across different platforms builds an outsized impact. Turning a potential customer into a customer can take repetition. They need to see your brand, then see it again, then be given a clear next step.
Here's where the strategy compounds: as Streaming TV and Banner ads are working together to build and reinforce awareness, adding lower funnel channels amplifies everything already in motion. Paid search and paid Meta perform best when they're reaching people who already recognize your brand. A search ad clicked by someone who's never heard of you is less likely to convert than a search ad clicked by someone who just saw you on Streaming TV and again in a Banner ad. The awareness built upstream makes every dollar spent downstream work harder.
At Awarity, we help businesses run Streaming TV and Banner ads to build awareness, and can complete your full-funnel strategy with Paid Meta and Paid Search, so each channel strengthens the impact of the others. Connect with us, and we'll show you what a Streaming TV and Banner ads strategy could look like for your brand.
