Rake Motorsports is an adventure-focused rental company located in Wisconsin Dells. It offers Slingshot models for rent, providing an open-air adventure of the road. Rake Motorsports attracts tourists and year-round residents looking for a unique and exciting way to explore scenic routes.
As a new business with a $299 budget, Rake Motorsports needed to build awareness and drive engagement with a very specific target audience. They aimed to reach outdoor enthusiasts and vacationers while generating traffic to their website.
Reach adventure enthusiasts through relevant websites and travel pages
Websites that over-index with the targeting audience ages 35 through 45
Boosting engagement with recent website visitors through remarketing
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Our campaign successfully generated 598 website visitors. We reached and connected with the right audience by utilizing targeted placements on travel sites and webpages covering outdoor activities, while remarketing helped re-engage recent visitors.
Despite the limited budget, the campaign effectively built awareness for Rake Motorsports and helped them establish a presence in their niche market.