When it comes to advertising, utilizing automation is becoming more than just a luxury - it’s grown into a necessity for a successful, scalable, and efficient strategy. In Programmatic Display advertising, implementing automation has numerous benefits that can improve your campaign performance with little additional work or oversight required.
At Awarity, we implement automation at every step of your campaign, and in some cases, develop custom solutions to fit your unique use-case. Your Banner ad campaigns are already benefiting from our automation. Here are several ways that automation is already at work within your Programmatic Display strategy, and ways you can expand it's use to meet your goals:
1. Campaign Optimizations – Implementing programmatic advertising and managing its bidding processes manually can be time-consuming. Even with near-constant manual optimizations, it's unlikely that your results will never match what automation can achieve. Your Awarity Banner ad campaigns are automatically optimized with A.I. bidding and optimization algorithms that automate campaign operations, achieving greater efficiency and performance than would be possible through manual optimizations.
2. Creative Production – Producing your own creative can be tedious and labor-intensive, particularly if you have multiple locations or your campaign would be best suited to multiple variations of creative. At Awarity, we have options to introduce dynamic creative production, and can even incorporate your data sources into our automation to streamline production of localized creative, seasonal variations, or promotional offers.
3. Flexibility and Scalability – Building an automation pipeline and developing dynamic creative can make scaling your campaign with expansions like adding additional locations simple. For multi-location brands this makes it simple to add additional localized creative and launch campaigns for additional locations.
4. Increased Efficiency – Advanced automation can help address business challenges by accounting for shifts in distribution and product availability, tailoring to align your spend most efficiently, optimized to your business needs. Awarity can develop custom enterprise-level solutions that integrate with the data you already have and tailor capabilities to fit your needs.
We implement automation in all campaigns to ensure we're consistently delivering the best results and are continually optimizing your campaign for the best performance and efficiency. If you have a unique use-case or specific need for advanced automation, please reach out - we'd be happy to discuss potential solutions to automate your campaign even further.
