As the holiday season approaches, streaming viewership rises dramatically, creating a crucial window for brands to engage with consumers in meaningful ways. Research shows a 46% increase in streaming on top holiday networks from Thanksgiving through Christmas, with 79% of streaming impressions occurring on the big screen - a prime moment for impactful advertising.
Connected TV has become indispensable in reaching viewers during this time. Nearly 60% of viewers say CTV ads influence their holiday purchase decisions, marking a 43% increase from last year. Smart, data-driven targeting allows brands to deliver relevant messages at key moments in the holiday shopping journey.
Marketers are responding accordingly: 58% are increasing their Connected TV holiday budgets, recognizing CTV’s ability to drive full-funnel results with over 90% ad viewability and a 23% higher ROI compared to traditional TV. The precision and programmatic agility of Connected TV enable ongoing optimization and deeper connection with shoppers actively seeking deals and recommendations.
Amazon Prime Video amplifies the holiday advertising opportunity with its curated Holiday programming, attracting premier sponsors and offering immersive placements across new and classic movies. Prime Video lets advertisers reach millions in an environment aligned with family traditions and festive sentiment. All this is made even more impactful with targeting that utilizes Amazon insights to reach viewers based on their shopping and purchase history.
Streaming TV advertising on platforms like Connected TV and Amazon Prime Video gives your holiday campaigns unprecedented reach, precision, and brand-building potential at a time when consumers are shopping, celebrating, and making purchase decisions. At Awarity, we are ready to help craft and activate holiday campaigns that capitalize on these compelling trends well before the peak season is in full swing.
Sources:
Effectv Holiday Programming Trends
EMarketer: CTV becomes the new checkout aisle for Prime Day and beyond
