With the rise of Connected TV, audiences are consuming content in new ways, and they’re more engaged than ever. With the rise of streaming platforms like Roku, small businesses now have a unique opportunity to reach their audience more efficiently for less than traditional TV advertising. While advertising on a platform like Roku has many advantages on its own, it’s important that small businesses also consider implementing a broader Connected TV strategy to see meaningful growth.
Roku advertising has many benefits to offer small businesses looking to build a brand. With over 80 million active users, the platform boasts a large audience, offering an opportunity to expand reach1. Roku is also a trusted Streaming TV platform, with the launch of its first streaming player in 2008 having served as an early entry point to streaming for many2. This allows brands a chance to build credibility and trust with viewers.
Small businesses looking to advertise on Roku should also consider another strategy – Connected TV advertising. Connected TV advertising looks to programmatically place your commercials across a variety of top apps and channels. Connected TV can reach your target audience wherever they’re already watching, utilizing demographics and interests to isolate your specific target customer.
While advertising on Roku is an effective strategy for small businesses, Connected TV offers even greater efficiency by placing your commercials across a wide range of platforms, ensuring you achieve greater reach and are less likely to miss out on reaching potential customers.
If you’re looking to get started and advertise on Roku, your business can gain exposure not only on Roku, but on hundreds of other top apps and channels like Pluto TV, Hulu, Sling TV, and more with a Connected TV campaign. If you’re interested in starting a Connected TV campaign, request a demo to see how our platform can drive greater reach for your brand.
1. Roku Hits Major Milestones, Surpassing 80 Million Active Users
