As consumers live in a world saturated with advertising, standing out has never been more challenging – or more important. When it comes to Connected TV advertising, cutting through the clutter and capturing your audience’s attention is not always easy. With the right creative, Connected TV’s targeted nature offers unparalleled opportunities for small business to inspire action and elevate their brands.

When it comes to TV commercials, making the right connections with your audience is an important step in their journey with your brand. For small businesses, this means crafting a story that can inform audiences about your brand while connecting with them on a deeper level. Here are some key considerations to inspire action with your text Connected TV advertising campaign:

Knowing Your Target Customer: In any advertising, understanding your audience is key to crafting the right message. For small businesses, this also helps you achieve greater impact with your spend by reaching only your target audience. Identify a few key pain points, needs, or benefits that they’re looking for. When you start commercial development, ensure that you’re addressing their key pain points and touting the benefits most important to them, front and center.

Tell a Compelling Story: People are wired to respond to stories. When it comes to commercials, telling a compelling story that aligns with your brand is an effective way to connect with your audience. Consider crafting a narrative around a real-life scenario, sharing a testimonial you’ve received, or telling your business’ founding story to resonate with customers and create a lasting memory. 

End With a Clear Call to Action: Now that you’ve captured your audience’s attention, it’s time to give them a next step. Guide them towards the next step in their journey with your brand. Whether it’s visiting your website, scheduling a consultation, or visiting your storefront, leaving your viewers with a simple, actionable next step helps them continue interacting with your brand.

When you produce your next commercial and set the strategy for your next Connected TV advertising campaign, keep these factors in mind as you determine the best ways to connect with your target audience. At Awarity, we offer commercial production for just $1,499 and take these factors into account for each commercial we produce to ensure you’re striking the right cord for your target audience to allow businesses of all sizes to inspire action.