For franchise and multi-location markers, a successful franchise advertising adoption program can be beneficial for your brand at a national level, while driving results for each unique location. However, they can be time consuming to implement and increasing adoption rates can be difficult. Let's review some steps you can take to increase your adoption rates and make the adoption process easier for both you and your franchisees next time you implement a new form of franchise advertising.

Educate and Communicate – From before launch, to after the campaign is live, ensuring your franchisees are receiving clear communication can increase participation. At each step, make sure you are communicating what they can expect. Webinars, informational videos, and FAQs can be great tools to address common questions and ensure your franchisees have the tools they need. 

Limit the Steps to Get Started – Making the process as easy as possible for franchisees ensures you’re positioned for success. Developing a simple enrollment process can put your franchisees in full control, while maintaining simplicity. At Awarity, our customizable Franchise Adoption Portals include enrollment forms with options that can be tailored for each franchisee.

Personalize and Localize – Each franchise location is unique, requiring a unique approach to targeting and creative. Offering your franchisees localized creative and options for personalization can help ensure they’re building awareness for their location locally. Additionally, tailoring targeting for each franchise helps that location reach only the areas that are most likely to visit their location.

Prioritize Transparency – Making sure franchisees are updated on performance at each stage ensures they understand the value they’re receiving when it comes time to make decisions. Our campaigns offer access to Awarity Campaign Central, with the ability to give franchisees access and receive roll-up reporting for corporate. 

At Awarity, we offer customizable tools to make franchisee adoption easy for both corporate and franchisees. We’ll work with your team to develop communication tools and a seamless enrollment and onboarding process that ensures you and your franchisees find the process simple. Request a demo today to learn more about our hyper-local solutions for franchise brands.