For franchise brands, no advertising strategy can truly be one-size-fits-all. You may have hundreds or thousands of franchisees with locations in diverse markets. Each location is unique, often with distinct offerings and audiences to cater to. This is where hyper-local franchise advertising with Banner ads and Connected TV comes into play. With these tools, you can craft a cohesive strategy that can be tailored for each unique franchise location.

Here are a few aspects of hyper-local franchise advertising that can help you and your franchisees see a greater impact from your efforts:

Localized Targeting: Our zip code level targeting allows you to develop custom targeting for each franchise location. Target the zip codes surrounding each location that you’re most likely to draw from, ensuring each location is reaching only relevant areas.

Localized Creative: Whether you have 10 locations,100 locations, or even 1,000s, a hyper-local approach can help you personalize creative for each location, while ensuring your message maintains consistent nationally. Switch out location names, street names, storefront images, phone number, landing page URLs and more for local relevance in your Banner ad and Connected TV campaigns.

Turn-Key Enrollment Options: Developing a customized marketing strategy for each of your franchisees can be labor-intensive and building a thoughtful adoption process can be time consuming. At Awarity, we work with you to create turn-key adoption processes, and can creative customizable Franchisee Adoption Portals, allowing you to put your franchisees in control of their enrollment and onboarding.

Personalized and Roll-Up Reporting: Showcase the impact you’re delivering to franchisees by giving them individualized reporting access for their location(s), while corporate receives full reporting access and control for all locations. In Awarity Campaign central, all franchisees can access granular reporting for their location to evaluate performance.

For franchise and multi-location brands, an individualized strategy allows you to develop targeted, local brand awareness for each of your unique locations, ultimately offering greater impact for your franchisees. At Awarity, we offer franchise advertising campaigns that can deliver unique creative, targeting, and reporting for each location. Request a demo to learn more about how we can implement hyper-local advertising for your franchise brand.