Netflix remains one of the top streaming platforms in the world and has grown to 70MM monthly active users on its ad-supported subscription since its launch in 20221. While Netflix is an attractive option for advertisers looking to reach a large audience, it’s important to evaluate all your options before you jump in to advertise on Netflix as part of your 2025 strategy.
While Netflix is still in it’s early stages and is proving itself to be a powerful platform for advertisers, other platforms can have numerous advantages. With a Connected TV strategy, you can reach a similar audience at a lower cost. While Netflix has reportedly lowered its entry-point for advertisers with a minimum of $15,000 per month, the cost remains too high for many small to mid-sized businesses.
While Netflix offers high viewership, with it’s ad-supported tier growing, it’s only a portion of Connected TV’s total potential reach.Connected TV advertising allows you to target your desired audience across a wider range of apps, reaching a broader audience and likely engaging a similar audience to Netflix viewers.
Along with Connected TV, Netflix’s ad-supported tier faces competition with another newer addition to the ad-supported Streaming space –Amazon Prime Video. While many advertisers choose Netflix for its premium shows and movies, Amazon has a larger scale, with 175+ MM monthly active viewers on its ad-supported platform.
While Netflix will likely see many changes to its advertising platform in 2025, in its current state, it’s pricing is likely prohibitive to businesses without a large advertising budget. Strategies like Connected TV and Amazon Ads can allow businesses of all sizes to reach their target customers more affordably and effectively. If you're interested in learning more about Connected TV or Amazon Ads from Awarity, please request a demo to learn more about our platform.
