A successful banner ad campaign depends on its ability to capture the audience’s attention. Compared to static ads, as well as other traditional forms of advertising, HTML5 Animated Banner Ads are the best way to engage your audience, because they have the ability to tell memorable stories through moving elements and emotive messaging. Here are some of the reasons why animated banner ads are more effective than static banner ads:
Moving Elements:
Movement in ads is a powerful way to capture the audience’s attention immediately and drive action. By adding moving elements and visual appeal, animated ads create eye-catching and memorable experiences that stand out from the other boring static images on the webpage. 86% of static ads go unnoticed and don’t even get seen by the user, making the point that animated ads attract more attention than static ads, because of their exciting display.
Emotional Storytelling:
Storytelling is a key factor in building brand awareness as users are more likely to remember ads that evoke emotions. Static ads lack storytelling capabilities with still images and generic messaging, limiting their ability to connect with their audience on a deeper level. But with animated ads, you can tell compelling stories and form meaningful connections through moving elements and emotive messaging. Compared to static ads, consumers are 155% more likely to recall your brand and look up your brand-specific terms after seeing an animated display ad. This goes to show that animated banner ads are more memorable than static banner ads.
Higher Engagement:
A big advantage of animated ads is their ability to engage viewers with attention-grabbing visuals. Unlike ineffective static ads that are not visually appealing and don’t capture the audience’s attention right away, animated ads encourage users to stop scrolling and watch the ad which leads to higher engagement rates. Animated ads have an up to 41% higher engagement rate than static ads, further proving that animated ads are more engaging than static ads.
Between animated and static banner ads, it’s clear that HTML5 Animated Banner Ads are more effective for capturing your audience’s attention and building brand awareness. With the ability to tell a story and evoke emotions through movement, animated banner ads can engage and connect with audiences on a deeper level.
At Awarity, we deliver custom-built, Animated HTML5 Banner Ads that will grab the attention of your target audience and drive action. To learn more about how you can build your brand awareness with world-class, animated creative, schedule a time to talk and we’ll help you reach your business goals.
Data from techjury.net and epom.com
