The countdown to the gift-giving holiday has begun! With Black Friday, and Cyber Monday already behind us, it’s time for businesses to start adjusting their advertising strategies to reach and capture the attention of those last-minute holiday shoppers. While most people begin their holiday shopping in October, 62% of consumers like to wait until December to finish getting their gifts. With Banner Ads and Connected TV advertising, you can quickly and efficiently increase your last-minute holiday sales by focusing on convenience and urgency messaging, seasonal creative visuals, and specific audience targeting tactics.
Urgency Ad Messaging:
Convenience and urgency play a big role in the purchase decisions of consumers during the holiday shopping season, especially as the end of December is nearing. To adjust your ad messaging for end-of-holiday deals, focus on promoting your flash sales, express shipping, and other special holiday deals and promotions.
Flash Sales:
There’s nothing like a big flash sale to get shoppers in the holiday spirit! Flash sales are a great way to bring attention to your business, increasing awareness and engagement. Limited time, high-discount sales create a sense of urgency and can influence quick purchasing decisions for those holiday shoppers looking for last-minute gifts. 75% of shoppers say they keep a look out for promotions during the holiday season, so it’s important you shout your best deals big and loud and include urgency-oriented call to actions. Really emphasize “last chance,” “final opportunity” offers, highlight “limited time,” or “3 days left” countdowns, and promote big “50% off everything” discount prices.
Shipping Messaging for Guaranteed Christmas Delivery:
57% of consumers plan on doing their holiday shopping online, but as we get closer to the holiday, the amount of time consumers have for gifts to arrive on time dwindles. 1 in 3 last-minute shoppers say they choose where to buy their gifts based on how fast they can receive them, so shipping information is one of the most important aspects you can include in your holiday ad messaging. Indicating “free express shipping,” “arrives before Christmas,” or “2 days left to order to receive in time for Christmas” in your ad messaging and even on your website and in your email marketing is a great way to urge holiday shoppers to buy.
Online Gift Cards:
Gift cards are the most popular gift on holiday wish lists, with 53% of shoppers buying them this year. Showcasing that you offer gift cards in your ad creative is the perfect solution for attracting last-minute holiday shoppers that don’t know what to buy.
With Awarity, you can adjust your ad messaging to promote a new deal each day and run multiple dynamic creative campaigns simultaneously to showcase your various holiday products and services.
Festive Creative Visuals:
Seasonally refreshing creative for the holidays is highly recommended. With consumers already seeing so many holiday ads throughout the season, it’s important that your creative stands out. Businesses that have animated, dynamic creative ads for their various holiday products and services will be far more effective and perform better than businesses with static, repetitive ads running all season long. With Awarity’s animated dynamic creative solutions, you can seasonally update your Banner Ad and Connected TV campaigns to reflect the changing holiday season. Showcase festive colors, graphics, music, seasonal products with discount price messaging, daily countdowns, and more to capture the attention of your holiday audience.
Holiday Audience Targeting:
Now that December is here, businesses should adjust their targeting strategy to reach consumers who haven’t started or are just now finishing up their holiday shopping. With Awarity, you can reach your holiday audiences like panic buyers, unsure what to buy shoppers, bargain hunters, and more with our localized, zip code targeting solutions. Retarget holiday shoppers that previously visited your website and reach them with personalized ads based on their previous shopping behaviors on the biggest websites and streaming TV platforms.
In these last few weeks before the holidays, it’s time for businesses to adjust their advertising strategies to attract those last-minute holiday shoppers. With Awarity’s dynamic Banner Ads and Connected TV advertising solutions, you can increase your last-minute holiday sales by adjusting your ad messaging, creative, and targeting to reflect the changing holiday season. Showcasing flash sales, fast shipping messages, festive creative visuals, and retargeting to previous website visitors are all great ways to win new holiday shoppers and make the most of the holiday season!
Data from NRF, Think with Google, ZenBusiness, SUCCESS, and TEGNA
