As audiences are exposed to frequent advertising, your brand identity is more important than ever to stand out. Particularly for small businesses, creating a strong and recognizable brand can make a significant difference in your journey to success. But how do you leverage it effectively to boost your brand identity? Here are some actionable tips to build your brand’s presence using a banner ad campaign.
How Banner Ads Help Amplify Your Brand - Banner ads reach targeted audiences on top websites where they’re already spending time online. This makes them the most efficient form of media and a great fit for small businesses looking to broaden their reach affordably.
A recent study revealed that brand recall is the most important factor influencing brand awareness, accounting for 38.7% of brand lift in media1. Banner ads help get your brand seen efficiently and affordably, improving your brand recall and amplifying your awareness among your target customers.
Considerations for Brand-Building With Banner Ads - When it comes to using a Banner ad campaign to build awareness, your creative plays a huge role in how your brand is remembered. An effective banner ad is visually appealing, aligns with your brand, and conveys a clear message. Here are some key elements to consider:
1. Know Your Target Customer: The first step in any advertising campaign is understanding your audience. Start by defining your target audience and identifying key traits of your customers. From there, you can ensure your creative speaks to them and addresses their key pain points.
2. Brand Alignment: Ensure your ad reflects your brand's identity. Use your brand's colors, fonts, and logos to create a cohesive look that reinforces brand recognition.
3. Visual Appeal: Use high-quality images, vibrant colors, and clean layouts to grab attention. Your banner ad should stand out without being overwhelming to your target customer. At Awarity, we include animated HTML5 Banner ads with all campaigns, which help attract the attention of your target audience.
4. Clear Messaging: Your message should be concise and compelling. Choose 2-3 key points to focus on, and ensure they come across in your ad copy. Use a strong call to action to encourage users to learn more about your brand or take the desired action. Whether it's making a purchase or scheduling a consultation, viewers should leave with a next step in mind.
5. Stay Consistent: It's important to remember that building brand awareness takes time. Audiences typically require multiple touch-points before they remember your brand and take action. Banner ads layered with other forms of media will help you stay in front of your target audience with enough frequency to build long-term awareness.
At Awarity, we can help you develop a well-executed banner ad campaign to boost your brand identity. Implementing an ongoing banner ad campaign with targeting tailored to your target audience and creative that aligns with your brand helps lead your potential customers on the start of their journey to purchase.
