The rise of streaming behemoths like Netflix has revolutionized entertainment and, by extension, the advertising industry. Having previously avoided ads, the platform has generated buzz with its new ad-supported tiers, drawing the attention of many advertisers. As Netflix has joined the ranks of ad-supported streaming platforms, it’s important to evaluate your options based on your goals before jumping in to advertise on Netflix.

For small businesses, choosing a Connected TV advertising strategy over Netflix advertising has many benefits, including: 

1. More Granular Targeting – While Netflix advertising may allow you to focus on specific shows and programming, small businesses can tap into the targeted advertising options on Connected TV for greater impact. Connected TV provides the ability to target your audience based on their demographics, interests, and behaviors and reach them on the apps and channels they’re already watching, without limitations to a specific program.

2. Zip Code Level Targeting – On Connected TV, local businesses can now reach the exact audience they want within a certain radius of their store. This granularity is far more precise—and cost-effective—than the broad strokes required for TV advertising.

3. Greater Efficiency – Connected TV’s targeted nature allows you to achieve more with your ad spend by reaching a relevant audience with non-skippable commercials. At Awarity, our Connected TV campaigns have an average completion rate of 95%.

4. Measurable Results – Connected TV offers granular tracking of key metrics, including impressions, completion rates, and more so you can ensure you’re reaching the right audience. Each Awarity Connected TV campaign includes access to Campaign Central, so you can track your progress with data updated multiple times a day.

The digital revolution has opened a world of possibilities for small businesses. While platforms like Netflix may seem like a great fit for small businesses on the surface, it’s important to dig deeper and understand your options for the greater impact. At Awarity, we can help you craft a Connected TV campaign tailored to your goals and help you reach the same audience you would when you advertise on Netflix across the apps and channels they’re already watching. If you’d like to learn more about how to hone your strategy for Connected TV, let’s chat! We’d love to help you achieve greater efficiency with your ad spend.