When it comes to franchise advertising, one-size-fits-all strategies can be inefficient. While most franchise companies operate under the same brand and overall strategy, each franchise location is unique and can have its own promotions, features, or messaging. This is where personalized franchise advertising comes into play, tailoring messaging to showcase the best of each unique franchise location and craft a message that resonates with each local audience.

Franchise marketing is no simple task. A franchise business operates under a unique structure, with local executions backed by a centra brand. Campaigns need to both maintain brand consistency and adapt for each location. For this reason, adapting a strategy that allows for personalized franchise advertising can increase franchisee satisfaction and boost overall marketing performance. Unique Franchisees see many benefits from personalized franchise advertising, including:

More Efficient Use of Budget: Traditionally, many forms of media are bought at the DMA-level. For many franchise locations, this can be far broader than their actual service area. At Awarity, our personalized franchise advertising campaigns isolate key zip codes for each location to ensure you’re reaching the right people.

Improved Local Relevance: While broader brand campaigns build overall awareness, they often miss the nuance of each location.Some franchise locations may be near or in a local landmark, mall, or shopping center that would increase recognition and potential foot traffic if mentioned.

Location-Specific Messaging: Since each franchise location is unique, customized messaging and creative can help showcase their best to make a greater impact. At Awarity, we can utilize dynamic creative to showcase unique promotions for each location or update images to showcase your interior.

Personalized franchise advertising can help each location differentiate themselves within their local community, while maintaining adherence to brand standards. We’ve helped franchise brands develop hyper-local campaigns that drive results at the franchisee and franchisor level. Visit our franchise case studies to see how our approach drives results for franchise brands.