Today’s consumer is exposed to countless numbers of ads each day, with Americans seeing 4,000 – 10,000 according to Forbes1. In this cluttered environment, it may feel impossible for businesses to stand out, especially with a limited marketing budget. With a well-planned marketing strategy, small businesses can build lasting and impactful brand awareness, utilizing Banner ad marketing to do the heavy lifting in expanding your reach.
Increased Brand Awareness – Banner ads are highly efficient as a top-of-funnel marketing tactic – helping spread the word about your brand to a large audience and drawing more customers into your marketing funnel. Combined with lower funnel tactics, this results in awareness that ultimately leads to results.
Affordable Reach – When it comes to awareness advertising, reaching more potential customers is half the battle. Banner adsare highly efficient and affordable, helping you gain the greatest reach from your budget and ensuring more potential customers recognize your brand.
Multiple Touchpoints – One common thought is that it takes approximately 7 marketing touch points to encourage your target customer to act. This is an area where Banner ads can help you succeed. At Awarity, we encourage our clients to utilize Remarketing in their campaigns to re-engage your previous website visitors.
Prioritizing building your brand awareness is an important step in ensuring success for your brand heading into 2025. At Awarity, we can help you craft a compelling Banner ad campaign that expands your reach to potential customers. If you’re interested in getting started, request a demo to learn more about our industry-leading platform.
